Today I got my questionnaires back that I handed to a local primary school to fill out for primary market research, so that I could get the Children’s feedback on their Board Game habits and Culture.

I received 60 back from the children ranging from 7 years old to 11 years old, which is a good amount for my market research. There were children from a range of countries following a range of cultures.

The Questionnaires

These are a few of the questionnaires that were handed back to me from the children (I have blurred their names out for confidentiality purposes):

The children all did really well and this has given me an insight into many things:

• The Cultures and Country of Nationality of the Children within the School. – I found out the diversity of cultures within the school. Obviously there are schools with less or more cultural diversity which will be explored and figures will be worked out.
• The Age Range that I should be aiming the game at. – I am going to aim the game at Junior Primary School Children mainly as it will give them an insight into culture before they start secondary school.
• The Design of the Board Game. – I learned what games the children like to play and things that they do not like about certain board games, therefore I know what to include and what not to include.
• Product Competition. – I asked the children if they knew of any Board Games that teach about different cultures. Most did not and very few did. I have researched each of these games and will draw a conclusion.
• Whether Children like to Learn and have Fun at the same time through a Board Game. – Yes they do.
• The Types of Facts and Questions to Include – I asked the children for 3 interesting facts about their country or culture and 3 interesting facts that they would like to know about another country or culture.
• The Complexity of the Facts and Questions. – How and what kind of things to ask that a child at junior school might know or be able to learn or remember easily.

The Facts and Figures – My Findings

Based on the questionnaire feedback – these are some percentages relevant to what I want to achieve with the brief in designing my board game:

A few other conclusions that I have drawn from my research:

• Children like all different types of games – some involve questions and answers, some involve rolling a dice and moving counters, some involve building things. Therefore; I would like to design a game that involves many elements.
• 100% of the children think that a fun board game could also be a good way to learn.
• 1/6 (10 out of 60) thought that they could name a board game which teaches about different board games: The games mentioned were – Risk (x1), Guess Who (x1), Snakes and Ladders (x1), Top Trumps (x1), Monopoly (x2), Trivial Pursuit (x3) and Around the World (x1). Even though I can already discount some as they have no cultural relevance at all and the others may have the mildest element of culture and are not completely focused on culture alone, these will all be explored and analysed in my next blog post.
• 21% (13 out of 60) of the children are from and/or follow the culture of another country other than England or English – this proves that a school is a multicultural environment.
• Additionally; the children were able to come up with 3 interesting facts about their own culture and 3 interesting facts that they would like to learn about other cultures.

Please see my next blog post where I will be researching the potential competition: